Job Title:

Public Relations Coordinator




Montreal, QC

Job Reference:


Closing Date:


We are growing rapidly and are currently seeking an outstanding individual with initiative and drive to join our marketing team to help expand our customer and market footprint by focusing on press and analyst relations in the Americas. 

Reporting to the Head of Americas Marketing, the Public Relations Coordinator will be responsible to coordinate a variety of PR activities with his/her Manager and the North American PR Agency. 

The key criteria for success in this position is the ability create and manage PR opportunities, as well as to make decisions on an ongoing basis through independent thinking. Keen attention to detail, the ability to manage competing priorities, good communication skills with both internal & external stakeholders, and exceptional project management are essential in this role. 


Work with the Head of Americas Marketing and North American PR Agency to manage the development of press releases. This includes: 

  • Collecting all relevant information and data from product marketing and management teams 
  • Providing all pertinent information related to the planned press release into Creative Brief document for writing team. Assuring that all questions that will be pertinent to press are answered prior to sending the piece to be written by PR agency 
  • Assist in the development and management of the press release calendar planning—making sure all press releases are timed and staged strategically 
  • Assisting with Press Release advisories (English / French). Create short synopsis for company explaining Press Release to internal Genetec teams 
  • Tracking press release coverage and pick up 

Manage the creation and the coordination of byline/contributed editorial articles 

  • Assist in coordinating details for press interviews, including compiling Creative Brief content for writing team to complete editorial 
  • Facilitate and coordinate press/subject interview call times & dates 
  • Record and assist with Q&A / interview process 
  • Follow up on deadline for advisories / assure writing assignment timing provides for drafting, editing, review and final approvals prior to submission 

Effectively track and manage the development and results of editorial efforts 

  • Assist in the collection and management of editorial calendars from vertical and industry publications (print, online and video) 
  • Manage the Genetec editorial calendar opportunities 
  • Manger monthly story pitches with Head of Americas Marketing and PR Agency 
  • Review and provide feedback about editorial opportunities with Manager and PR Agency 
  • Compile a listing of all product and corporate editorial features 
  • Compile and manage a list of annual press releases (i.e.: product news, corporate news, customer win, customer feature stories, partner press releases, tradeshow press releases 
  • Track all coverage from industry analyst firms 
  • Track all Americas press results includes data points (pick up rate, impressions, etc.…) 
  • Develop and manage the editorial calendar for industry and vertical publications 
  • Assist in the development of key commercial data points from CRM and ERP systems 
  • Manage the Americas speakers bureau and awards applications 
  • Support Manager with PR story suggestions that fit into the overall marketing plan 
  • Help manage and coordinate the Annual Global PR Summit 
  • Other tasks as assigned 


  • University Degree in Marketing 
  • Excellent written and verbal communication skills in English; French and other languages an asset 
  • Strong attention to detail 
  • Ability to manage multiple competing projects and deadlines 
  • Strong interpersonal skills and ability to work well with cross-functional groups 
  • Strong research skills 
  • Proficient with the Microsoft Office Suite 
  • Enthusiastic approach to all tasks, big and small and willingness to learn 


If you have the skills and experience required for this position, please forward your resume to:


Quote Job Reference: J0718-0317

Posted 2018-07-19

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