Job Title:

Marketing Manager

Company:

Basic Bananas Canada

Location:

Calgary, AB

Closing Date:

2018-06-30


You:

  • Read marketing books like Purple Cow, Selling The Invisible, and Influence because you are crazy interested in how people think.
  • Look for ways to create a good time out of any experience
  • Have been paying for your own stuff since you were a teenager
  • Thrive on challenges, love finding the answers to tough questions
  • Could geek out on a conversation about marketing/sales funnels with your boss
  • Are constantly trying to figure out how you can make people’s lives better
  • Had different colors for the notes you took in school
  • Know you have great ideas but don’t have the freedom to try them
  • Ask yourself, “but how can I systemize that?”
  • Have geeked out at some point on marketing split tests
  • Took shitty sales jobs in the past because you knew it would be a good experience for your future.

We:

  • Are a small but rapidly growing marketing education company
  • Have worked with over 10,000 small business owners, creating ripple effects of awesomeness with them
  • Are  flexible with our hours, but really serious about project results
  • Run our meetings from beaches and parks if possible
  • Believe in the balance of work and fun
  • Get really excited about seeing small business owners have greater success as they go through our marketing program
  • Are ok with you stalking us at @basicbananas on Instagram or basicbananas.com on the interweb

Job Scorecard (What you’ll actually be doing)

Position: Marketing Manager/Funstigator
Calgary/Edmonton, AB

Mission: The mission of the Basic Bananas Marketing Manager is to create internal marketing for Basic Bananas that gets ACTUAL results (we test and measure everything). The marketing manager will be creative and have a certain level of freedom to test various marketing campaigns. They will record the results of the campaigns so we can compare and improve on them. The ideal marketing manager will understand copywriting basics and have written copy in previous work. The marketing manager in this role will be doing a lot of hands-on work and needs to be independent enough to get things done without prodding.

ACCOUNTABILITIES

Responsibility

  • Direct Mail Campaigns
  • Welcome Package Send Outs
  • Guerilla Campaign
  • Canadian Email Open Rate Reports
  • CB Check-Ins (On the phone)
  • PR Mail Outs
  • Book Speaking Gigs
  • Collect Customer Loving Feedback

Optional 

  • FB Ads

Metric

  • 10 workshops sign-ups in each city each month
  • Within 24 hours of CB signup
  • 1 per month in Calgary
  • Delivered on the 30th of every month 
  • Within 48 hours of last class
  • Get us 1 media spot per month
  • Get us 1 external speaking engagement per month
  • Place in Customer Loving Folder Upon Reading
  • Book in 20 people per workshop per month (on top of existing attendees)

Our Values:

  • No BS - Focus On Stuff That Matters
  • Growth - Learn Something New every day
  • Celebration - Celebrate your achievements no matter how small or big
  • Generosity - A generous mind is a sexy mind
  • Lifestyle - Live Vivaciously
  • Impact - Make a difference and create ripple effects of brilliance everywhere you go
  • Fun - Fun is FUN! Add a little bit to everything you do
  • Innovation - Encourage Creativity, Genius, and Innovation
  • Collaboration - Make friends, the future of business lies in collaborating

This is a long-term role with great future potential for growth with the company as we are
expanding into more cities across Australia, New Zealand, USA, Canada and Europe. Please
do not apply if you are after a short-term position.

Part-Time and Flexible working hours possible.

Salary based on experience and role integration.

TO APPLY:

Please send your resume and a short video (under 2 min) as to why you’d be good for this job to erik@basicbananas.com to be considered for the next round of interviews. Use the subject heading ‘Marketing Manager Application’





Posted 2018-06-08



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